The Scout Association's Brand

This section of our web site contains information and images and fonts which can be used so that our print, web and other materials conform with Scouting's approach to brand management. Click on the appropriate link.

Brand Guidelines, published by Gilwell Park

Scouts logo (purple)

Scouts logo (Chester)

Chester District Badge

Chester Centenary Badge

Frutiger

Serif Black (substitute)

Brand Fact Sheet